I was asked to recruit new, highly skilled candidates to the profession.
After talking to trained professionals, I discovered that the answer to discussing big problems lay in the smallest of things. They’re trained to use the simplest and unassuming objects to confront issues, resolving the most complex emotional and physical emergencies.
D&AD: 2 x Wooden Pencil.
Campaign Big: 2 x Sliver.
Annas: Best Copywriting Ad of the year.
Everybody knows it’s impossible to eat a bag of Hula Hoops without putting them on your fingers. So that felt like the ideal starting point when I created this campaign.
British Television Awards: Bronze.
Creative Circle: Bronze.
TNT is a USA cable channel that focuses on drama. So for this print campaign, I added drama to everyday situations.
Cannes 1 x Gold 1 x Silver.
Singha beer is for people who seek adventure off the beaten track. I wanted to connect with those adventurers, by showing them modern advertising media spaces in remote places.
D&AD Wooden Pencil.
Prostate cancer kills over 11,000 men in the UK every year. This could be avoided by a simple PSA test administered by GP’s to detect the disease before it becomes fatal. I created this ad that set out to challenge man's biggest fear… going to the doctors.
Cannes: 1 x Gold.
Aerial Awards: 1 x Gold 1 x Sliver.
D&AD Graphite Pencil.
The price comparison website needed help because they were getting eaten alive by their competitors. So I helped them fight back, by creating BR4IN the fastest insurance robot in the world.
Donations left in wills make up over a third of CRUK funding. Without their help thousands of people might not have survived cancer. So as a way of saying thank you, I gave ad breaks to cancer survivors to give them the opportunity to explain what life means to them.
Sex Uncovered was a free magazine inside the Observer that featured surveys and facts about sex life in the UK. I decided to advertise the supplement with a bit of seaside postcard British humour.
